FOR BIPOC DIVERSITY IN CRAFT BEER

Our mission is to connect and uplift talented and passionate individuals from BIPOC communities within the craft beer industry to diversify it and make it more welcoming to consumers from any culture.

hispanic male drinking craft beer

"To me, the most important thing about the program, as the name of the organization suggests, is making connections in the industry! The value it has is enormous!"

- Marcelo Tarifa Coelho, Link Up Participant

THE PROGRAM

THE PROGRAM

  • BECOME A CICERONE®

    Our partnership with the Cicerone® Certification Program seeks to give Link Up participants an advantage when seeking job opportunities in the front-of-house.

    LEARN MORE
  • foam craft brewers link up collab

    LINK UP COLLABS SERIES

    Our primary method of generating awareness and raising funds is via our Collaboration Series. We connect with breweries across North America to release Link Up beers with a portion of profits donated to our mission.

    COLLAB WITH US

  • THE PLUG

    We collect and share openings for roles at craft breweries and adjacent businesses via our dedicated job board to connect interested BIPOC individuals to opportunities within the industry.

    LEARN MORE

  • LINK UP GOT BARS

    The Link Up Got Bars program is similar to the community taps you may have seen in many establishments. Bars swap out one of their taps with a Link Up tap handle and donate a percentage of sales.

    PARTNER WITH US

STAY IN THE KNOW

FOLLOW @LINKUPBEER ON INSTAGRAM

Holding a @cicerone certification is a great way to prove that you have the knowledge and essential tasting skills when it comes to beer. It’s the gold standard in the industry and is recognized across the globe. If you’re a BIPOC individ
Diversity in the workforce is not just good for the community, it's good for the bottom line, too. Join two of our Co-Founders, Tiffany Alexis Davey and Craig Thorn, at the 2023 @ontcraftbrewers (OCB) Conference this Thursday, October 26th at 1pm ET
We're excited to bring Series 6 to a close, and this Series was extra special as we did our first-ever event at Le Relais @biereboreale with the team 🍻 Which beer was your fave from Series 6?
Series 6 is a wrap 👏 Huge thanks to all of our partners this round - @sawdustcitybeer, @rougeriverbrewery, @goldenfieldbrewery, @noctem_artisans_brasseurs, @wellingtonbrewery and @biereboreale! Some of these beers are still available, so get your ha
The sixth and final collab beer from Series 6 brings us back to Quebec with @biereboreale! They've delivered a perfectly timed Altbier - malty and toasty, balanced sweetness and great for this slightly brisker weather 🍂 The beer is available now at
Week 5 with @wellingtonbrewery is a wrap with their glorious APA 🍻 Which brewery from which province is going to bring home Link Up Series 6? 🤔
🚨 LINK UP TAP TAKEOVER 🚨 We're celebrating Link Up's Series 6 with a huge tap takeover at Le Relais @biereboreale in Montreal! Featuring 12 Quebec breweries who have participated in Link Up's collaboration series since 2021, come by and meet the L
Four weeks down, two weeks to go. The legends at @sawdustcitybeer, @rougeriverbrewery, @goldenfieldbrewery and @noctem_artisans_brasseurs delivered phenomenal Link Up beers. Who do you think is dropping in Week 5? 🤔